In early 1994, Noel and Lisa decided to introduce
their own line of Limoges porcelain boxes, and they travelled to Limoges,
France, to explore opportunities. There they quickly surmised that the
exclusivity they were looking for would not be possible due to manufacturing
procedures and distribution channels. At the time HBC was looking for
exclusive designs that could be copyrighted. Since Noel and Lisa were
already in Europe, they decided to attend a gift fair in Germany. They
walked the show and stumbled upon DoZen Ltd.'s jewellery display where
a small selection of animal boxes from England were on exhibit.
Noel and Lisa returned
to the U.S. to pursue the source of the British boxes. Noel spoke with
Martin for the first time in late February 1994 and said he "would
like to buy thousands of his little boxes." Martin simply replied,
"We do not make thousands." Martin was offered advance payment
and a deal was struck. The original order made by Harmony Ball Company
to Antiquark was:
Qty |
Code |
Animal |
Name |
400 |
M17 |
Toad |
Princely
Thoughts |
350 |
M20 |
Owl |
Who'd
A Thought |
500 |
M26 |
Elephant |
Remiscence |
450 |
M32 |
Hare |
All
Ears |
350 |
M104 |
Chimps |
Inside
Joke |
400 |
M106 |
Penguins |
Unexpected
Arrival |
300 |
M107 |
Cat |
Purrfect
Friends |
In typical Antiquark fashion, they shipped what
was availabe. The first shipment arrived in the U.S. in March 1994, and
included.
Qty |
Code |
Animal |
Name |
95 |
TJAl |
Alligator |
Swamp
Song |
50 |
TJPO |
Pony |
Day
Dreamer |
90 |
TJTI |
Tiger |
Of
The Same Stripe |
95 |
TJWH |
Whale |
Jonah's
Hideaway |
95 |
TJTU |
Turtle |
Shell
Game |
94 |
TJFR |
Toad |
Princely
Thoughts |
95 |
TJFI |
Fish |
School's
Out |
94 |
TJCR |
Crow |
Trunk
Show |
93 |
TJEL |
Elephanet |
Reminiscence |
96 |
TJPI |
Pig |
Hammin'
It Up |
More shipments soon followed, including the original
order along with eight of the large boxes. If not for Noel's forceful
entreaty, Harmony Kingdom as we know it today would never have existed.
HBC initially sold
the small boxes with a 16mm chiming pendant on sterling chain and the
large boxes with a 25mm chiming bead, later replaced with a 25mm chiming
sphere. The boxes were called "Treasure Jests" because they
served as treasure chests for jewellery, and also bore humorous designs.
Within three months retailers asked for the boxes without the interior
jewels and it was clear that the "Treasure Jest" was much more
than a glorified jewellery box.
In
August 1994, Martin, Corinna and their two children made their first trip
to the U.S. to meet with Noel and Lisa who were exhibiting at the New
York International Gift Fair. The four bonded immediately. "From
day one, Noel and Lisa saw what could be done with these little boxes,"
Martin says. However, he was reluctant to make major changes in his life.
"I had a simple existence in my garden shed and was making a living."
Noel's enthusiasm for the boxes finally convinced Martin to work exclusively
with HBC and he did not renew his contracts with Mascott Direct and DoZen
Ltd. effective December 31, 1994. HBC was given official worldwide distributorship
outside of the U.K. commencing January 1995. At this time, Mascott Direct
came out with their me-too line "Surprise It's A Box" and promoted
it heavily throughout the U.K.
In September 1994, shortly
after returning from the New York Gift Fair, Martin hired Pam and Robin
Miles to distribute the boxes in the U.K. The Miles' company, Arktype,
had little product as the U.S. market was absorbing nearly all of Martin's
production. In addition, Arktype was undercapitalised and costly to Antiquark,
which was forced to put forward substantial start-up loans. The ark logo
on the labels was introduced at this time. The relationship between Arktype
and Antiquark dissolved in 1996, and the ark logo on the labels removed.
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